Brand Photography is your TV commercial in the modern world. More than half of the entrepreneurs I work with were instructed by their mentor or business coach to invest in branding photography. That’s how important the power of branding photos is, it was one of their top tips to invest in. Now, not all of them started excited about having their photos taken, but they understood the assignment and after the session they were all over the moon.
What Is Brand Photography?
“Brand photography is a suite of professional images that represent your business visually, and fit with your visual identity through their use of colors, tone, props, sets and more. These can include photos of you, your team, your products, your process, your space and other things that make your business unique.” – Hollie of Maker & Moxie. Branding packs way more of a punch than a traditional headshot, which is to put a face to a name. Your business, your brand is so much more than just one generic photo of your face, and I would bet good money you are proud of it and want to show it off. You want your target audience to see it and get just as excited as you are!
Who Should Consider Branding Photography?
Let’s keep this simple; does your business have an online presence? Do you sell products or offer a service? Are you using stock photography or taking your own images with your cell phone? All signs are leading you to the benefits of branding photography. Before your clients decide to work with or purchase from you they want to form some kind of bond with your and/or your business. These potential clients will find you or seek you out online and form their first impression online within 50 milliseconds. How do you clearly communicate your mission, your products + services? How are you going to stand out to your ideal clients?
How Do You Use Brand Photos?
Imagine having a gallery of images ready to pull from for…..
- ALL THINGS SOCIAL MEDIA
- WEBSITE
- CAMPAIGN LANDING PAGES
- BLOG POSTS
- VIDEO GRAPHICS
- EMAIL MARKETING
- BUSINESS CARDS
- MARKETING MATERIALS
- EMAIL OPT INS
- PRICING/INFO GUIDES
Now, imagine said images are all perfectly curated to represent your brand identity. Having a brand identity is all about consistency in clearly communicating your message to reach the right audience. Branding photography brings that identity to life visually to grab attention and build trust.
BONUS; I even have ideas on what to bring to your branding photography session to personalize it.
The Power Of Branding Photography
Branding photography makes you, your business, your product/service feel real. That could be real good or real bad. Having a lackluster brand or one that looks home-made and generally unprofessional will make people question the quality of your service or product. Think we can all agree that without images, businesses aren’t as relevant. To stay relevant, content is Queen. Viewers retain information over 65% when images are included. People hire people and brand photography grabs attention while building trust and communicating to your target clients. The power of brand photography should not be underestimated. It’s a creative, necessary and fun way to showoff your business, stand out and attract ideal clients.
