Digital age is thriving, so a strong visual branding is more important than ever for small businesses. With a multitude of marketing channels at their disposal, Denver business owners have the opportunity to use Denver branding photography to communicate their values, showcase their products or services, and connect with their target audience. However, not all brand photography is created equal. To ensure your brand photography is effective, it’s important to follow certain dos and don’ts.
Denver Branding Dos
Define Your Denver Brand Identity
Before you start planning your brand photography, it’s important to have a clear understanding of your brand identity. But what does that mean? It means defining your brand values, personality, and message, as well as understanding your ever important target audience. Your brand identity will influence everything from the colors and tones you use in your photography to the types of images you choose to put to use. Since your brand identity is the foundation of your business it can be overwhelming to tackle as you want to do it right the first time. Hiring a brand strategist, like Kristy Black Creative, was hands down the best thing I did for my Denver brand.
Use High-Quality Photography
In today’s digital landscape, high-quality photography is a must. Poor quality images can be a major turnoff for potential customers, and can detract from the professionalism and credibility of your business. Hiring a professional photographer or investing in high-quality equipment can help ensure your brand photography looks polished and professional. It also communicates your attention to detail and desire for quality.
Showcase Real People and Experiences
Now more than ever, customers are looking for authenticity and connection. People hire people! Using real people and experiences in your brand photography can help build trust and connection with your target audience. This means featuring your employees, customers, and other real people in your photography, and showcasing real experiences and interactions.
Denver Branding Don’ts
Be Inconsistent
One of the most important things to remember when it comes to Denver brand photography is consistency. All of your brand photography should align with your brand identity and convey a cohesive message. This means using the same color palette, style, and tone across all of your photography. Inconsistency can be confusing for customers and may weaken your brand identity. It’s the visual recognition that can get clients to remember you and create a connection.
Use Overly Staged or Unauthentic Imagery
Probably safe to assume you love your Denver brand and you want to share it with the world. Making sure you show it off while maintaining authenticity is key. While professional lighting and composition are very important in brand photography, it’s important to avoid imagery that feels overly staged or contrived. This can create a sense of artificiality that can be off-putting for customers. Instead, strive for imagery that feels natural and authentic, while still being polished and professional.
Use Stock Photography
The best way to come off unauthentic is to use stock photography IMO. While stock photography can be a cost-effective option, it can also be overused and generic. For small businesses looking to stand out, it’s important to use original photography that is tailored to your specific brand and message. Stock photography may also not accurately reflect the culture or values of your business, which can be a turnoff for customers.
Hopefully you learned how effective brand photography is an important part of any small business’s marketing strategy. By following these dos and don’ts, you can ensure your brand photography aligns with your brand identity, communicates your message clearly while resonating with your target audience. Blue Flame Branding is all about planning and attention to detail so your brand photography can help set your business apart and establish a strong visual identity.
