Personal Branding is more than just headshots. It’s your chance to connect personally with potential clients.
If you are in the business of working with people, then your ideal client is looking to work with a person, not a company. Que personal branding! It’s definitely a buzz word but for good reason.
It’s all the rage these days, but what does it even mean? A personal brand is much, much more than just a logo. For most businesses a brand goes beyond things like fonts, colors & logos and is all about a visual identity of you & what you offer. It’s a whole mood represented by a gallery of professional images that bring you, your team, your space, products and process to life for future clients.
Along with showing you are committed to quality & professionalism, you want your brand to stand out from the masses. Future clients are inundated with information all the time, whether they are searching for you via Google, Linkedin or social media. “The simple addition of a professional photo to your profile makes you 14-times more likely to be found on LinkedIn.” (via Craig Smith) So they found you, but now you need them to remember you! People will remember information longer if it’s along side an image. And going out on a limb here, but I bet that people won’t remember your online presence if it’s lackluster. #sorrynotsorry Give them something to remember!
So, in a time where first impressions are formed mostly online, your personal brand is so much more than just that split second impression. 1/10th of a second to be exact. People want to humanize your business, to build a personal connection & trust. I mean, haven’t you ever picked your OBGYN or dentist just by just looking at their picture? I certainly have, because seeing their face makes me more comfortable with them.
Click for more info on……
